MEASURE USER EXPERIENCE

First Book Quantify UX!

Design with Ease

“User experience metrics can help reveal patterns that are difficult or even impossible to see. Evaluating a product with a very small sample size (without collecting any metrics) usually reveals the most obvious problems. However, many more subtle problems require the power of metrics.”

The author has included the recent strategies on ways to quantify, evaluate, and make progress on UX. As more web designers and people working in related field need to justify their decisions in making certain moves, they are backed up with solid data in this book. This book not only include website building tips, but also metrics like "emotional engagement, personas, keystroke analysis, and net promoter score" to help designers build the website usable.

Tullis, & Albert, B. (2013). Measuring the user experience collecting, analyzing, and presenting

usability metrics  / William Albert, Thomas Tullis. Elsevier.